Find the Best Kia
KIA entered the U.S. market in 1994 as strictly a budget brand with unremarkable cars, and with some folks, that reputation still lingers to this day. Forget about it. True, the South Korean carmaker — like fellow Korean brand Hyundai, which has the same parent company and sells its own versions of several KIA vehicles — still counts value as essential to its mission. But today’s KIAs bring value to a wide variety of market segments. In fact, fully half of the brand’s current lineup starts at or above $30,000. And whether you buy a KIA for $16,000 (the subcompact Rio) or $60,000 (the full-size K900 sedan), you’re getting more features for the money than most competitors would dream of offering. You also receive famously long warranty: 10 years or 100,000 miles on the engine and transmission, and five years or 60,000 miles on the rest of the vehicle.